Here's how it works: Each year, during the four-week Growing Season spanning November and December, Growers sprout sweet, sweet Mustaches. Per Mustaches for Kids bylaws, they shave their faces, except for the Mustache, a minimum of one time per week and solicit donations from friends, family, co-workers, and people in the community. Kind of like getting pledges to run a marathon. Without the exertion, cramping, or dehydration. Call it a facial hair marathon.
At the end of the Growing Season, the Growers hold a Mustache Competition called the Stache Bash, which is a cross between a beauty pageant, dog show, and police line up. During the Competition, Growers, often in Mustache-enhancing costumes, are put through a test of mind, body, and Mustache and allow their facial hair to be evaluated by an independent panel of judges, and one Mustache is declared to be the "Sweetest.."